SUCCESS STORIES
Honoring Success, Encouraging Progress
At Ground Up Consulting, we’re proud of our clients’ accomplishments. We have assisted organizations in a variety of industries in achieving impressive results and exceeding their objectives via creative problem-solving, strategic cooperation, and a client-centric approach.
You will be able to see directly the positive effects of our collaboration as you read through our success tales. Every success story, from increasing market reach to streamlining processes, demonstrates our dedication to creating real value and enabling our clients to achieve unprecedented success.
Come celebrate with us these accomplishments and learn how Ground Up Consulting can assist you in creating your own success tale.
OUR SUCCESS TALES
Business Transformation for a Fashion Retail Brand
Context
A premium departmental store chain retailing premium international brands like Tommy Hilfiger, Calvin Klein, and Gant was a 24 Cr year Negative EBITDA Business with a Turnover of 200 Cr. The retail business was severely hit during the pandemic posing an existential crisis for the brand with EBITDA forecast at -35 Cr.
My Solution: Results and Benefits
Cost Optimization
- Through operations led initiatives, shaved off Rs. 10 Cr of cost without impacting any manpower
- Implemented a unique Referral Program wherein a customer becomes the Ambassador, which resulted in Rs. 5 Cr of savings in marketing costs
- More than 40% reduction in loss from the pandemic
Growth Initiatives
- Conceptualized & executed a Loyalty Program which added 20% additional Revenue by way of subscription (Rs. 6 Cr) and repeat customer sales
Business Transformation for a Cosmetics Brand
Context
An international brand enjoys over 99% recognition but primarily as a winter season led brand. South India was struggling business with no direction as the region does not experience winter. Mandate was to turnaround the South India business
My Solution: Results and Benefits
Growth Initiatives
- Shifted the product focus of the teams to sell Deodorants, Lip Care, and Men’s Face Washes
- Captured shelf space in top 250 supermarkets of Bangalore, Chennai, Hyderabad & Cochin
Revenue Impact
- Turned around the metro growths in Bangalore, Chennai, Hyderabad & Kochi from a negative to positive 15% for General Trade Business in 2 Years
Business Transformation for a Retail Pharmacy Brand
Context
A 15 Year old Pharmacy Retail brand was struggling with losses & lop sided Airport dependent business with degrowth of existing stores & high operating losses in newly opened stores. Consumer was disengaged because of non availability of required medicines while staff was demotivated due to very low incentive realization
My Solution: Results and Benefits
Growth Initiatives
- Focused on capturing each & every unavailable medicine in the system asked by the customer.
- Developed a system of registering every prescription presented at store
- Reconfigured the shelf with fast moving popular consumer brands with special focus on baby products of diapers & baby food
Revenue Impact
- Turned around the business from -2% EBITDA +3% EBITDA in 6 months
- Delivered a 17% Like for Like growth in existing stores
- Shut 15 loss making stores & opened bigger better 7 stores reducing the contribution of fragile airport business by 10%
GTM for a large e-commerce brand
Context
One of India’s largest E-Commerce marketplaces operating in the value segment had a high Customer Acquisition Cost (CAC) in the E-Commerce business which necessitated a change in their GTM. Mandate was to build an omni-channel physical store led business from scratch
My Solution: Results and Benefits
Growth Initiatives
- Developed a concept for large format store from ground zero & achieved the feat of opening a new store (8000 sq ft) in 120 days with location identification, store design, project management & execution, sourcing from 80+ unorganized vendors in multiple categories, team hiring & store set up flawlessly executed
Innovative Business Model
- Conceptualized & executed first of its kind partnership model with unorganized mom & pop garment selling stores wherein the e-com giant would lend its brand to the shop & control the supply of stock, while the front end operations would be managed by the Partner
RTM for a Fragrance Brand in EBO Format
Context
An exponentially growing D2C brand wanted to explore the physical retailing option through the kiosk format. The brand was extremely popular on social media on back of its quirky content and fantastic price value equation.
My Solution: Results and Benefits
Growth Enablement
- Strategized and executed the opening of Kiosks in premium shopping malls of the country.
- Scaled the presence from ZERO to 80+ kiosks in 9 months covering top 50 cities of India
Efficiency Improvement
- One of the highest throughputs in the kiosk businesses across brands with a EBITDA of 25% +
RTM for a Large Fashion Retail Brand
Context
A large-scale fashion brand was acquired with an ambition to further scale it in the value fashion format. While West, South & North India fired from 2012 to 2015, East Zone – the Market Leader – was struggling with only 2 new store additions in 3 years.
Mandate was to grow the network and fight competition.
My Solution: Results and Benefits
Growth Enablement
- Transformed the struggling East (largest) zone of the brand which had opened only 2 new stores in 3 years after its acquisition from a 16-store network to 64 stores in 40 months
- Delivered growth in business of from 500 Cr to 750 Cr in 3 years
Efficiency Improvement
- Executed a new store opening plan with a success rate of 90% (EBITDA + stores)
RTM for a Confectionary Major
Context
XXXX Chocolates entered India with a Vision to build a sustainable business in 2010
Business Required building up Sales & Distribution Channel with a Cold Chain
Mandate was to get the Distribution going in North & East India
My Solution: Results and Benefits
- Executing the Complete RTM strategy with a focus on Right Cities, Right Clusters & Right Outlets thus driving upwards of 50% Weighted Distribution & High Distribution Effectiveness.
- Built the Complete Cold Chain Sales & Distribution Network from scratch in North & East India for XXX Chocolates with an achievement of 60% Weighted Distribution in 3 Years.
- Opened up all the Towns upto 5 Lac population in North & East India
Are you prepared to go out on YOUR path to success?
Let's create history, TOGETHER!
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- +91 98732-96600
- info@groundupconsulting.in